Over the Easter holidays I was asked to film two music videos for a local hip hop artist Reggiimental, "Cant Hold Back" & "Adidas Trainers"


I'm currently in the middle of editing the videos but whilst filming, I found lighting the rooms to be the hardest part in Adidas Trainers.

Through the weeks of this project our group came up with multiple ideas, mostly involving filming at night. Due to a few problems, we had to film closer to the deadline and this resulted in us having to think of a new idea entirely. I enjoyed the project on a whole, but the group didn't have very defined roles as everything was planned last minute. I think the audio compliments the movements a lot and this was the main focus when editing, slightly altering the music or video so that the footsteps happen in time to the sounds.

3D Animation

This animation shows their company logo/character refusing to leave his seat to turn the tv on, when he finally reaches the remote control, it doesn't work. I think this animation relies heavily on the sound to create the comedy, with sound effects each time he walks & angry noises from the character itself. For an insight into how it was made click here.

Film + Animation

This animation is a little more subtle, complimenting the poet as oppose to being entirely animation like the example above. It uses lots of flourishing elements, with the person sometimes interacting with the animation.

Featuring the slam skills of poetic performer Ainsley Burrows, the spot presents a powerfully narrated first-person story of one man's journey to greatness.

Pierre Michel was offered what most artists dream of from a client: carte blanche to create whatever he envisioned. The project was to create the opening for the French film festival "Polar dans la ville" ("Polar in the town"), which would be printed to 35mm film and projected at about 40 cinemas around Paris as well as on television.

I think the sound effects and music are as vital to the final peice as the amazing imagery and visual effects. In each video the sound keeps the pace of the video, building up towards the ending, good sound seems to be overlooked in most videos of this style. The entire thing was created in after effects, using several particle systems to simulate rain and clouds, with footage of the character shot against a green screen.