3D Animation

This animation shows their company logo/character refusing to leave his seat to turn the tv on, when he finally reaches the remote control, it doesn't work. I think this animation relies heavily on the sound to create the comedy, with sound effects each time he walks & angry noises from the character itself. For an insight into how it was made click here.

Film + Animation

This animation is a little more subtle, complimenting the poet as oppose to being entirely animation like the example above. It uses lots of flourishing elements, with the person sometimes interacting with the animation.

Featuring the slam skills of poetic performer Ainsley Burrows, the spot presents a powerfully narrated first-person story of one man's journey to greatness.